New Website for Worcestershire County Cricket Club

In 2014, Ventutec Ltd was selected as the official digital partner for Worcestershire County Cricket Club (WCCC). As part of a six year deal, WCCC fans and members can look forward to a range of exciting developments as we help the club to enhance their range of digital channels.

For phase one of the partnership, the Ventutec team designed and built a brand new website for the cricket club as well as a new website to support and promote New Road Events - the club’s conference and function facilities. Both sites were delivered in good time for the launch of the new season.

WCCC’s Website Brief

The existing WCCC website was very static and the marketing team had very little control over the site to make updates, add new articles and support ongoing campaigns.

With lots of marketing initiatives and campaigns planned to support the 2014 season, the aim was to give the team greater control and flexibility over the site so it could be updated independently.

Website Requirements

  • An easy to use, intuitive Content Management System (CMS) which enabled the marketing team to manage the site.

  • A fresh, modern look and feel to encourage visitors to browse for a little longer, and return on a regular basis.

  • A responsive site that can be accessed via the most popular devices.

  • Significant improvements to the user experience, with a particular focus on enabling fans to access the latest information during match days quickly and efficiently.

Our Design and Development Solution

As with any new website, the first stage was to design a creative design that would deliver a lighter and brighter look and feel to help users navigate through the site.

Main homepage elements include a large scrolling banner for latest news and information, and an area for live match day commentary, latest results and forthcoming fixtures.

Content pages within the site include links to related pages, latest fixtures and the ability to share on the most popular social media sites. The design is compatible with a range of devices for optimal viewing across desktop, mobile and tablet devices.

As being able to update and manage the site was key for the marketing team, the site was built on our very own easy to use CMS system. Following an initial training session, the team are now able to update the site within minutes, including content and images throughout the site and homepage banners.

Introducing automation where possible has also been key. The latest results and fixtures are displayed directly from the CMS, whilst the league table is taken from the ECB. This ensures the most up to date information is displayed at all times.

We also integrated email campaign software into the website to automatically manage subscribers, and designed several branded templates to reflect the new website design.

It’s great to have a digital partner that has fully bought into our future vision. The team at Ventutec and the marketing department at WCCC have worked tirelessly over the winter months with special mentions to the Ventutec team and Carrie Lloyd (WCCC) for doing a fantastic job to ensure that we now have a website that staff, members and all supporters can be proud of.

Jon Graham

Business Development Director, WCCC

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