We are used to Google changing the rules when it comes to Search Engine Optimisation and as a digital design agency, it’s our job to keep on top of these changes. But the recent announcement has the most impact on so many websites out there.
You may have heard, Google now expects websites to be Mobile Friendly and guess what, there are still a number of you out there who know your website is just not doing the job.
Websites which are not mobile friendly can still be viewed on a mobile using the good old ‘Pinch and Zoom’ technique – but how annoying is that after awhile. If you think it’s annoying, just imagine your customers trying to find or use your website!
There are two ways of making your website mobile friendly: ‘Responsive’ and ‘Mobile specific’.
A responsive website is where the website re-sizes and repositions all the page information to fit the smaller screen size. Where a mobile specific website has been designed to detect ‘viewing on a mobile’ and displays a mobile view, usually starting the URL with ‘m.’
The mobile specific website is the preference of the experts as it allows you to display just the key information the viewer requires and not the whole page which often gets lengthy. We normally base our design of mobile specific pages on the results from Google Analytics reports and looking at the history of those already viewing the website on a mobile.
To find out if your website is mobile friendly, go to: https://www.google.co.uk/webmasters/tools/mobile-friendly/
Example Desktop and Mobile Website Displays for Bear Grylls Ventures