What’s Hot In SEO For 2015?

Just this week we were filmed for a promotional video for some Search Engine Optimisation training we will be running over the next few months. One of the questions we were asked and are so often asked by our clients is ‘what’s the next big thing? What should I be concentrating on’ and ‘where should my efforts be focused?’

As an agency we work with many different clients across lots of industries and we understand how difficult it is to find resources and time to do absolutely everything.  Here are our top tips right now that you really can not afford to be ignoring for your SEO improvements.

Content
Google’s latest search engine algorithms focus more and more on content, which means there is less focus on individual keywords and more focus on whether or not the content is actually relevant to the keywords.

This means that as a site owner you should continue to generate high-quality content that uses appropriate keywords within it, but content that creates a relevancy to your overall target phrases.

The use of long-tail and conversational keyword phrases will grow in importance and you should place your effort towards engaging in a conversation with search engine users, building up content and pages that meet their needs of what they are searching for and the terms they are using to get there.

Mobile
Google has always said that it feels responsive websites provide the best user experience, and recently started including a “mobile-friendly” notation next to websites in mobile search results that are indeed mobile friendly.

The importance of having a website that is mobile friendly is recognised by search engines and will stand it in good stead within the search positions in 2015.

Don’t forget that now mobile search has overtaken desktop search it is important for your site to be and remain mobile friendly.

Clean & Valuable Links
Inbound links to your website will always be one of the most important elements to your SEO strategies but the days of building links on irrelevant blogs and chasing large quantities of links are over. Earning a single link on a high-quality relevant website is now more valuable than ever. Links that are earned through good quality content or a genuine connection are the ones that will add true value to your SEO.

Social Signals
Search Engines have begun to recognise social signals to elevate in search results. Eventually, I would expect to see content and social signals integrated, with content of higher quality getting more social shares and thus rising higher in the search engine results.  The more popular and respected search engines view your website as by way of shares and likes the higher importance and therefore position it is likely to achieve in results.

If you would like to know more about any of the elements above or would just like a chat about how your current website stacks up to SEO principles get in touch today.

Panda increases SEO competition

The latest in Google’s search algorithm updates – Panda, was first launched on the 24th February this year and research showed it instantly affected up-to 12% of overall search queries in the US, causing substantial traffic loss to many reputable websites.  Now as these updates take further affect its slowly affecting global search and sites world-wide.

The update mainly targets those sites with poor usability, inactive user behavior, low quality content and duplicated sites with poor links to original source content.

This, the latest in Google’s algorithm updates highlights just how important it is to treat SEO as a long term and ongoing investment.  Google continuously demands more quality content and natural web popularity in order for sites to gain a place at the top of their search results.

This move sees many of the businesses affected by the updates looking to make substantial changes in their website strategy and seek the help of professional SEO experts, in order to keep their highly sought after positions on the search engine.

Improve your Websites SEO with Article Submissions

Article submission is a heavy hitter for generating qualified traffic to your website and for getting those all important one way back-links, but  finding the best places to promote and submit your freshly baked content  can be a chore.

We have compiled a list below with our recommendations for the top 50 websites that will accept your article submissions below.

Top 50 Article Directories ordered by Traffic / Pagerank

URL Alexa

Rating

Google

Pagerank

No Follow
1. knol.google.com 1 7
2. ezinearticles.com 102 6
3. ehow.com 118 8 NF!
4. hubpages.com 177 6
5. squidoo.com 191 8
6. articlesbase.com 329 6 NF!
7. buzzle.com 543 6
8. associatedcontent.com 548 6 NF!
9. suite101.com 613 7
10. technorati.com 917 8
11. helium.com 1,310 6 NF!
12. brighthub.com 1,324 6
13. gather.com 1,689 6
14. seekingalpha.com 1,810 7 NF!
15. goarticles.com 1,871 4
16. articlesnatch.com 1,977 5 NF!
17. articlealley.com 2,339 5 NF!
18. ezinemark.com 2,556 1
19. bukisa.com 2,572 5 NF!
20. thefreelibrary.com 2,619 7
21. selfgrowth.com 3,471 6
22. xomba.com 3,548 4 NF!
23. ideamarketers.com 3,972 5
24. articledashboard.com 4,082 5
25. infobarrel.com 5,329 4
26. searchwarp.com 5,736 5 NF!
27. amazines.com 5,786 3
28. articlecity.com 5,825 5
29. submityourarticle.com/articles/ 6,110 4
30. isnare.com 6,215 6
31. sooperarticles.com 6,307 5
32. articleclick.com 6,452 4
33. triond.com 6,581 5
34. selfseo.com 7,002 3
35. articlerich.com 7,083 3
36. pubarticles.com 7,214 0
37. a1articles.com 7,832 5 NF!
38. articletrader.com 8,156 5
39. articleblast.com 8,234 5
40. web-source.net 8,520 3
41. articlecube.com 8,527 0
42. EvanCarmichael.com 9,845 3
43. snipsly.com 10,020 3
44. articlecompilation.com 10,120 4
45. articlesfactory.com 10,383 4
46. site-reference.com 10,506 5
47. abcarticledirectory.com 10,822 4
48. upublish.info 11,202 4
49. articledirectory.com 11,482 3
50. articlesalley.com 11,664 7 NF!

We hope the above help, be sure to comment and let us know how you get on.

Website Promotion – Buying Links

Buying links to help promote your website within the larger global community can be a good or a bad tactic, depending on how you go about it. By buying links that allow the search engines to deliver the most relevant results possible is always a good thing, try to buy links from directories, blogs and other sites with sponsored links specifically within your industry.

Try not to buy links from directories, blogs, sites outside of your industry. Doing so can have a profound negative impact upon your SERP (Search Engine Ranking Positions).

Always do your research on the company selling the link space and be sure to double check that they are relevant to your industry/niche. Going that extra mile not only results in gaining promotion for your website, but also qualifies the traffic from an audience more related to your product/service.

How to Qualify Links

The two most important questions you can ask yourself are:

  • Is this site maintained as a legitimate, useful resource for the audience I am trying to reach?
  • Does this site have an authoritative resource page related to my industry?

If your research suggests that the above is correct on both counts then its worth purchasing a link from that resource. However if the research comes up as the opposite saving your money and investing in another link or method of promotion is your better bet.

Once you have identified the reputable link resources which are also relevant to your target audiences, its time to buy!

Buying that Link

After you have determined the quality sites you want links from, its time to get in touch with the right person. Be sure to always find contact information for an actual person who is responsible for website. This can be a time consuming process, but worth going that extra mile for that quality ‘backlink’. Typically if you send an e‐mail a generic ‘info@thebusiness.com’ type address or general submission form you find, you are almost guaranteed not to get a response.

By taking the time to contact the right person, you’re showing that you’re taking your website promotion seriously, and in return your request is likely to be dealt within in an equally professional manor. This will allow for a greater two way communication to take place when it comes to discussing the finer points to purchasing your links.

If you are unsure who is in charge of updating the page or agreeing to placing links on the website, make a phone call or send an e‐mail asking for guidance to the find right person. You might be surprised how far the personal approach can take you.