Views, Opinions and Answers in One Place. ‘Your Democracy’ Website Launches Ahead of Elections.

With the up and coming election in sight, Ventutec have been working hard on their latest web offering, a new website which matches individuals views against the votes of their MP and their local community.

YourDemocracy.org.uk, the brain child of John Hunter, aims to give more clarity between MPs and their voters.

The Your Democracy website checks the answers to questions posed to MPs in parliament over the last 4 years against all 650 MPs, giving the user the opportunity to see how their values match those of their MP.

John hopes to see the website play a key role amongst voters, proving an easy, accessible site for the public to put questions to their MPs and to understand if their MP has truly fought for their values and those of the wider constituency during this parliament.

Matt Lloyd, Ventutec Director said “We thought John’s idea was great.  We often don’t have enough visibility of our MP’s policies, what they are standing for and what that could mean to us as those living within the local constituency.  Your Democracy gives us as voters the power to find out more information, to match our views with those of our local MP’s.  The site will definitely allow us to make a better informed vote”

 

Your Democracy Website

Why we Sponsor a Cricket Club?

Yes that’s me, the uncomfortable looking guy in the suit, not that one – that’s Kevin Savage my fellow director, looking just as uncomfortable, i’m the other one with the tie.

How did I get there and why?

 Worcestershire County Cricket Club & Ventutec

This is the second year we (Ventutec) have sponsored Worcestershire County Cricket Club and as Marketing Director I am always asked, why? What return do we have from being a sponsor?

Sponsoring something, anything, such as an event, a fun run to your local football team is a big decision especially when budgets are tight and you are unsure if your money could be best spent elsewhere? or can it? There is a simple calculation ‘ROI’ (return on Investment) where the money spent has to generate sales greater than the original sum – how does this compute, after all how many of your target audience will see your logo on the arm of a cricket sleeve?

But why Cricket? To be honest I don’t really know the rules, all I know is when the ball is hit into the crowd, it’s not just funny to see everyone duck out the way, it also means a Six! When the ball rolls up to the boundary it’s a four, when the stumps are knocked over or the ball is caught, you are out! That’s all you need to know, isn’t it? The scoring is still a mystery to me…

I’ve found cricket as such a pleasant and relaxing game to watch, there is’t that intense 90 minutes of play that you get with football and rugby, you can dip in and out of the game, get a drink, chat and network and still be able to get back into the game.

Therefore, linking cricket with business has been a breeze, ‘Let’s meet at the cricket’ is a much better start to the conversation….it’s great to have an event going on which you can invite a potential client to. I normally meet in the new facilities at Worcester, called ‘The View’ with the cricket playing in the background.  A relaxing atmosphere, the occasional cheer,  helps the conversation, why have a meeting in a windowless meeting room, who says you even have to meet clients in a room at all?

Yes your logo is visible on the billboards and you meet other likeminded businesses, but that’s not all. Sponsoring a team is a talking point, it shows your stance in the community.

Can you see that red shape on the sleeve – that’s our logo, that is!

Here is our logo on the sleeve of Moeen Ali who is fast become a most recognisable face in cricket – is that luck or well planned? Probably a bit of both, but you need to be in it to win it and getting involved is better than doing nothing – so my advice is ‘get out there and be seen’. Your competition will be doing nothing, so you are one step ahead.

You maybe thinking ‘well Matt, this all sounds great, but what about ROI?’ Well…. From our support of Worcestershire Country Cricket Club we have made some great connections who have now become regular clients, our existing clients feel rewarded with invites to matches and meetings, promoting loyalty and going beyond this, our local connections have recommended us wide and far.  The figures, although can’t be disclosed (I’m just the Marketing Director) show that as an agency it really is all about who you meet and the quality of work and relationships we maintain thereafter.

 

Is your website “Mobile Friendly” ready?

We are used to Google changing the rules when it comes to Search Engine Optimisation and as a digital design agency, it’s our job to keep on top of these changes. But the recent announcement has the most impact on so many websites out there.

You may have heard, Google now expects websites to be Mobile Friendly and guess what, there are still a number of you out there who know your website is just not doing the job.

Websites which are not mobile friendly can still be viewed on a mobile using the good old ‘Pinch and Zoom’ technique – but how annoying is that after awhile. If you think it’s annoying, just imagine your customers trying to find or use your website!

There are two ways of making your website mobile friendly: ‘Responsive’ and ‘Mobile specific’.

A responsive website is where the website re-sizes and repositions all the page information to fit the smaller screen size. Where a mobile specific website has been designed to detect ‘viewing on a mobile’ and displays a mobile view, usually starting the URL with ‘m.’

The mobile specific website is the preference of the experts as it allows you to display just the key information the viewer requires and not the whole page which often gets lengthy. We normally base our design of mobile specific pages on the results from Google Analytics reports and looking at the history of those already viewing the website on a mobile.

To find out if your website is mobile friendly, go to: https://www.google.co.uk/webmasters/tools/mobile-friendly/

 

Example Desktop and Mobile Website Displays for Bear Grylls Ventures

Bear Grylls Ventures Website
Bear Grylls Ventures Website

Bear Gyrlls Ventures Mobile Website

Green Light Safety App Shortlisted For Road Safety Award 2015

The Green Light Safety mobile app game Ventutec designed and developed on behalf of Safer Roads Partnership has been shortlisted for FirstCar Young Driver Road Safety, Education and Training Initiative of the Year 2015 award.

The Green Light Safety app is designed to encourage young drivers and passengers to learn about the issues affecting road safety and tests your knowledge following the Green Light Safety workshop.

The Green Light Safety app is an initiative to support Safer Roads mission of reducing casualties and collisions on the road, particularly among young drivers and passengers who are over represented in collision statistics.

Having worked with the Safer Roads team on market research and target audience defining the Ventutec team set to work designing the game graphics.   The apps game play was specifically designed and built to reflect the most common safety issues.

The feedback we’ve received from the app has been fantastic and we are very proud to have been shortlisted for the Young Driver Road Safety award.

You can view more or download the app from the Safer Roads Partnership website: http://www.greenlightsafety.org.uk/