Ventutec help national blood cancer charity launch new mobile site

As the retained digital agency for national blood cancer support charity Leukaemia CARE, we are delighted to have designed and developed a new mobile website to further increase the charity’s digital presence.

The new mobile version of the website, which is optimised for smartphones and tablets, has been built to display the same valuable information as the desktop website, but navigation and information is displayed for quicker accessibility on smaller screen sizes.

Following research into the way people access the charity’s information online, Leukaemia CARE recognised the need to introduce a mobile-friendly version of their website to improve user experience, presenting information and support as patients and carers wanted it.

Matt Lloyd, Director at Ventutec said: ‘Mobile website accessibility is a growing trend. Mobile friendly websites are now recognised within search results and users expect a seamless user experience across multiple devices.  Leukaemia CARE’s reaction to the needs of their audience highlights the quality of care and service they provide.”

Whilst the Leukaemia CARE desktop website is ‘responsive’, meaning that the pages automatically resize to the size of the device, users were required to manoeuvre around smaller screens to access the information they wanted.  The dedicated mobile version detects users accessing the site on a smartphone or tablet and now displays a specifically designed site.  Users can call the 24-hour CARE line, directly from the homepage, as well as find a local support group, request free cancer information, book onto a patient conference, sign up to a fundraising event and make a donation.

Kayla Maryon, Communications Manager at Leukaemia CARE said: “ The new mobile website is part of a broader strategy to expand our online content. The internet is one of the first places many people turn to when they, or a loved one, is diagnosed with a blood cancer.”

What’s Hot In SEO For 2015?

Just this week we were filmed for a promotional video for some Search Engine Optimisation training we will be running over the next few months. One of the questions we were asked and are so often asked by our clients is ‘what’s the next big thing? What should I be concentrating on’ and ‘where should my efforts be focused?’

As an agency we work with many different clients across lots of industries and we understand how difficult it is to find resources and time to do absolutely everything.  Here are our top tips right now that you really can not afford to be ignoring for your SEO improvements.

Content
Google’s latest search engine algorithms focus more and more on content, which means there is less focus on individual keywords and more focus on whether or not the content is actually relevant to the keywords.

This means that as a site owner you should continue to generate high-quality content that uses appropriate keywords within it, but content that creates a relevancy to your overall target phrases.

The use of long-tail and conversational keyword phrases will grow in importance and you should place your effort towards engaging in a conversation with search engine users, building up content and pages that meet their needs of what they are searching for and the terms they are using to get there.

Mobile
Google has always said that it feels responsive websites provide the best user experience, and recently started including a “mobile-friendly” notation next to websites in mobile search results that are indeed mobile friendly.

The importance of having a website that is mobile friendly is recognised by search engines and will stand it in good stead within the search positions in 2015.

Don’t forget that now mobile search has overtaken desktop search it is important for your site to be and remain mobile friendly.

Clean & Valuable Links
Inbound links to your website will always be one of the most important elements to your SEO strategies but the days of building links on irrelevant blogs and chasing large quantities of links are over. Earning a single link on a high-quality relevant website is now more valuable than ever. Links that are earned through good quality content or a genuine connection are the ones that will add true value to your SEO.

Social Signals
Search Engines have begun to recognise social signals to elevate in search results. Eventually, I would expect to see content and social signals integrated, with content of higher quality getting more social shares and thus rising higher in the search engine results.  The more popular and respected search engines view your website as by way of shares and likes the higher importance and therefore position it is likely to achieve in results.

If you would like to know more about any of the elements above or would just like a chat about how your current website stacks up to SEO principles get in touch today.